| Modulekode | BPZ 321 |
| Kwalifikasie | Voorgraads |
| Fakulteit | Fakulteit Ingenieurswese, Bou-omgewing en Inligtingtegnologie |
| Module-inhoud | *Hierdie inligting is slegs in Engels beskikbaar. Strategic analysis; strategy formulation; blue-ocean strategy; grand strategy matrix; SWOT/ TOWS analysis; strategy canvas; customer segmentation; marketing mix; value chain; business model canvas; business model analysis; combination of business models to create new ideas; change management; entrepreneurship; creating a business plan; integration of theory with real world application. |
| Modulekrediete | 16.00 |
| Programme | |
| Kontaktyd | 2 tutoriale per week, 4 lesings per week |
| Onderrigtaal | Module word in Engels aangebied |
| Departement | Bedryfs- en Sisteemingenieurswese |
| Aanbiedingstydperk | Semester 2 |
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